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Inbound Marketing

Generate traffic the Hubspot way?

Looking For Organic Traffic🧐

If you’re a marketer, you must have heard about HubSpot’s massive growth from scratch to $271 million revenue in a decade. In the world of competitive online marketing, there is a reason why HubSpot ranks #5th in terms of traffic worldwide built with an audience of several million users through blogs & social media connections. With over 38M in monthly traffic you will be astonished to hear that Hubspot generates 6000-8000 leads per month just through inbound. Hubspot generated 99.53% of total traffic organically (Source)

This is the reason you should follow the Hubspot approach to scale your traffic, leads and eventually scale your business. If yes, let us deep dive into the marketing tactics.

The Big 3 Social Media Platforms

Every business today is relying on social media, but not everyone gets the ROI by pouring in efforts. The best part about HubSpot is that it combines the strengths of different social media platforms & later converts the traffic into leads through engagement magnets. HubSpot use Facebook videos as lead magnets by providing tools at no cost in the comment section of those videos.  HubSpot relies on LinkedIn to divert traffic to their Facebook posts, instead of posting video content on LinkedIn.

Click-through rates on YouTube video are comparatively low, so instead of driving traffic to Facebook posts, HubSpot drives traffic to an inbound marketing evaluation strategy by collecting leads & closing deals by converting them.

With this strategy, HubSpot funnels social media channels with most followers & engagement, & then creates a way to drive organic engagement on that channel & turns them into leads.

Chatbot Marketing for Lead Generation

Since its inception, Facebook Messenger bot has become one of the top marketing tools, particularly in the tech industry. Also, the average opening rate is over 80% in Facebook Messenger compared to email open rates which stand around 20%. HubSpot focuses on creating opportunities through lead magnets wherever possible. Another way of generating new leads is by making use of a Facebook Messenger bot on their fan pages.

Content Upgrade for Blog Post

One of the lead generation strategies that are effective is a content upgrade which is to include an additional piece of content as a lead magnet in your blogs. This helps to warm up your visitors first before trying to convert them. You can also spot a content upgrade for every blog post which HubSpot writes. This makes lead magnets more compelling as they are more relevant to what the visitors just read.

Lead Generation by developing a Free Tool.

HubSpot had launched various Free tools to generate traffic and leads without Google Ads. By spending few thousand of dollars Hubspot is generating 7 figure worth revenue by simply creating below free tool for its users.

  • Email Signature Template Generator

    Using a unique email signature has become a trend today. You can use a signature that makes your email stand out from other & impresses the recipient, be it personal emails or business emails. Offering your potential customer a personalized experience is important for effective email. Email signatures can be acheived by using the best email generator tools available, Hubspot being one of them. You simply need to fill out all your personal information, adding links to your social media in the same form. You can then customize the style by choosing a theme, font, colour, text or image CTA & HubSpot Academy certifications you completed if any. This can add credibility to your name & company. Once done, you can use it within any email provider, including Gmail, Outlook, Yahoo Mail, etc

  • Invoice Template Generator

    In organizations where the invoicing process is disorganized can be dreadful.  Creating an invoicing process isn’t an easy task to accomplish. It requires some strategy, alignment, a handful of decisions that could impact your business long-term. You can make use of free HubSpot Invoice Template Generator to create professional invoices in minutes. It aims to ease the process by allowing you to easily create & download professional invoices to send to your customers. You just need to fill in your business details in the invoice template to add data to the statement, customize the colour & logo that fits your brand, download it as a PDF & send it to your customers. By giving it for free Hubspot expects you contact details in exchange and generate more

  • Blog Ideas Generator

    HubSpot’s free Blog Ideas Generator tool gives marketers an opportunity to look for blog post ideas in a matter of seconds.

     

  • Make My Persona

    Make My Persona is HubSpot’s free tool that guides you through a series of questions designed to organize & better understand buyer persona research about your ideal customers. Post completion, you are presented with a fully customizable, persona document highlighting important details about your target audience.

  • Marketing Plan Generator

    Marketing Plan Generator is HubSpot’s high-level template that helps marketers outline their annual strategy; identify significant initiatives & helps in tracking the right metrics annually.

 

Lead Generation through Referral Traffic

One often overlooked strategy that can have a great impact is referral traffic. Referral traffic is important to inbound marketers as it sends potentially qualified visitors to your website from trusted websites increasing your content’s visibility to a new audience, giving you the opportunity to convert those visitors into leads & finally into a new customer. When someone visits your website from another site they usually click on a link. Search engines consider these link as positive ranking parameters especially those coming from trusted websites. You can submit website to your niche online directories in order to generate most of the website traffic.  

Online forums are another great source of potential leads to generate traffic. Before pouring efforts on your forums, make sure that – forum is active and must include your brand name with a Call-to-action link. Hence, drive traffic to your website.

Community Marketing for Helping Your Highest Revenue Customers

Funded by HubSpot Labs, an R&D arm within HubSpot, Inbound.org was an online website for marketers to connect, learn &  find jobs. This online hub alone generated around 250,000 website visitors every month. It is challenging to manage & develop a community which joins & then leaves after a few months. HubSpot provides a platform for experts to share their “insider information” on everything inbound marketing to help their marketing agency partners. It maintains a high level of quality control over every Inbound Original post that gets published on the website. However, Inbound.org is replaced with a new platform called Growth.org. But, how the new platform work is still a mystery; except for the fact that Inbound users would be able to migrate their pre-existing profiles.

The keystone would be to build thriving community around your brand by adding value that people couldn’t find anywhere else.

Explore Instagram by Partnering with Micro-Influencers

To improve the engagement rate of HubSpots’ followers, they use their huge Instagram followers as HubSpot Partners. These Partners act as a micro-influencers and are highly valuable as a result improve engagement rate. You can also find micro-influencers in your industry on Instagram & assign them a hashtag which they can use to create social buzz for your brand. HubSpot did the same by using their community of HubSpot partners who create & post authentic images/content for them through Instagram using the hashtag #hubspotpartner.

HubSpot using their community of HubSpot partners to create & post images or content for them through Instagram using #hubspotpartner.

Tags : Chatbot MarketingDigital Marketinginbound marketinginbound marketing agencies in indiainbound marketing agencyLead FactoryLead Generation
Parshva

The author Parshva