Search Engine Optimization [SEO]

Google Ranking Factors every marketer should know

Google Ranking Factor: The Ultimate Guide…

There’s no secret that Google’s ranking algorithm is composed up of over 200 signals or components to rank your website. But not all those components are equally important. Some are indeed mandatory, but others might not make much of a difference, but can’t be completely ignored.

The fact is, 80% of your SEO success is achieved by focusing on 20% of the Google ranking factors.

When it comes to SEO, every experienced SEO expert accept the fact that search engine optimization is completely different now than what it used to be in the earlier days. In fact, the rules and ethics of SEO also keep on changing or have to been rewritten every year. What gave your website positive results last year might not be the same in the coming year.

For some SEO can be complicated & for some, it can be confusing. This is because there is so much misguided information out there & it becomes difficult to follow the right advice. Following the incorrect advice can land your website in trouble.

If you look around the internet, you’ll come across many Google ranking factors that SEO professionals believe one should concentrate on. However, as the search engines keep on evolving & enhancing its technology, the list of Google ranking factors keeps growing. This makes it difficult for a website, especially the one from a small business to focus on every single parameter.

Ranking Factor Solution:

The solution is by focusing only on those Google ranking factors that will make a large difference. While the less important factors are not useless, they may not be worth spending your precious time on.

If you recently launched your site and are trying to figure out what aspects of SEO you can focus on, then here’s a treat for you. Below is the list of most important Google ranking factors that one should know.

Quality Content

Google Ranking Factors

Search engines exist to help searchers have a positive experience. For which it believes, content can provide genuine value. Don’t confuse the quantity of words with quality.   Long content doesn’t mean good content always.

It’s always better for your users, for Google and your site if you think more about intent rather than hitting a keyword benchmark. Thin content just won’t make it these days, so make sure you are offering them value, and considering areas that are relative which might be of interest to someone landing on your page.

Mobile Friendly

Mobile friendly

Way back in 2016, the number of users surfing the web on mobile devices overtook those surfing web through desktops. Watch out around you, the next time you are waiting for a bus, queuing up in a shop or watching a series, there’s one thing in common which is everyone is on a smartphone. Sure, they might be engaged in their own activities, but the point remains as to whether they are able to access content with immediate effect. If your offering isn’t mobile-friendly then you are killing your own business at a time when internet users might be looking for you. Google had rolled out its mobile-first indexing strategy, which signifies the mobile version of a web page and is one of the important factor of Google Algorithm and thus, helps in better indexing and ranking, rather than the desktop version used previously.

Page title/Window Title

Google pays special attention to your page title which is also sometimes referred to as a window title to understand what info your article contains. Also, this is where your primary keywords come into the picture. Avoid keyword stuffing for the same.

URL Optimisation

Url optimization

Search engines also give special attention to URLs. They are usually the first thing that Google will come across when looking at your article. It’s also one of the first things a user will see on Google’s results page. URLs should use natural language and duplicate your page title as best they can. Think of these fields as a top-level priority of optimization, before working down toward your headline, introduction and so on.

Engaging meta description:

Enticing a user to click through to your content from search engine results pages is one of the most crucial parts of SEO. Imagine putting all your hard work into creating quality content, earning a top ranking position only to find that no one is entering because your meta description is too dull. Deep dive & think what would encourage your users to click through instead of just summarizing the page using a call to action button.

Image Optimization:

Optimizing images is as important as optimizing text. When it comes to Image Optimization, there are few things in reality that must be considered like image size, your image should be representing your content, contain tags, the image should be described, etc. This helps Search Bot get information about your image, recognize your image well and show it on Google Image helping you to better promote your website.

SSL Certificate (HTTP Secure):

SSL certificate

Google examines any website before it is safe or not. If it’s not, then its Google ranking gradually decreases. Secure site signifies SSL certificate which is installed on site. If the site has an SSL certificate installed which can be seen in your browser, the HTTPS of green colour will appear in the address bar of your browser and if it’s not, only the HTTP will appear excluding the green colour.

Quality Backlinks:

Backlinks are one of the oldest and most important ranking factor & very crucial to improve domain authority, Google website ranking, as well as website traffic. Backlinks, also called “incoming links” or “inbound links” and is created by linking one website links to another. It’s one of the most productive ways to increase organic traffic, rank, reputation, & even relationships. Links have been a major part of how search engines determine the trustworthiness of a website.
In order to increase the trust of your website you have to make some corner content.  You have to redirect your own customers to that particular corner content. You can increase PA of a page just by redirecting your customers to that particular page. But, to keep your customers on the page, you must be offering something of value.

They view every link as a recommendation, more the links a website have, the more credibility it would get. Hence, it would rank higher in the search results.

User Interaction & User Experience:

In recent months, user interaction (UI) and User Experience (UX) have become one of the most crucial factors that are considered important in getting top rankings in Google’s search results. Designers & developers need to work on important factors like increasing your website speed and mobile-friendliness of your website. UX design cuts down development costs & increases your revenue. UX design motivates users to interact with your content & thereby increases the stickiness of a page as well as user sentiment. User experience design increases customer loyalty & stimulates word-of-mouth.

Social Sharing:

We all know social sharing signifies sharing of articles on social media platforms so that people will know about your article and visit your blog. But the question lies as to what is the importance of social sharing for SEO.

Share anything on social media platform, people get engaged either in action or reaction. This shows people’s opinions about that content and how many people have liked that content.

Now if you share an article or content, but you are not able to garner any response on it, signifies your content is not good for people who have not liked. This helps you figure out that you should work on your content to increase the ranking on SERP.

That proves that Social Response also has a lot of impact in Search Ranking making it mandatory for you to share your articles on social media sites as well as social Share Buttons on the website so that people reading the article can also share your article within their social circle.

Tags : b2b lead generationb2c lead generationBacklinksLead Generationquality contentSearch Engine Optimization

The author Parshva

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